This is my new favorite edge control! I follow a local hairstylist on Instagram who posts and raves about this product often, so I decided to order some & try it for myself and I love it. It has a really strong hold without all the white, sticky build up that some other edge controls create. The only thing it's missing is a noticeable scent/fragrance, but at the end of the day I'd rather have a high quality product that is unscented than a product that smells really good but doesn't actually do its job. I also appreciate that it comes with an edge control brush, super convenient!